ABOUT ME
MY STORYHi, I’m Carolyn and I’ve spent my life telling stories. It all started when I realized I could make my parents and school friends laugh at an obscene and silly ghost story I told. Oh, the power I felt. Later, I recited monologues and poems at junior debate club, studied song lyrics, consumed music biographies and political news stories. I loved stories and I couldn’t get enough of them. Then a moment changed my life forever…
Now I write for the boutique business owner, wellness practitioner, and environmental organization that needs help leveraging email marketing that can convert audiences into buyers and action-takers. How can I help you?
I fell in love with the experience of writing a news story in my college Journalism 101 class, and knew I’d spend the rest of my life writing. Since then, I’ve written and produced editorial content and marketing newsletters for Netflix, Warner Bros., CBSViacom, Los Angeles Times and more.
SERVICESReady to tell your story? Browse available services, then book a free consultation. Let’s create together.
Newsletter Strategy and Audit
I’ll comb through your emails to highlight what’s working and what could be more effective. I offer insight into the building blocks of a successful newsletter, and tips on how to craft subject lines, preview text, CTA and P.S. lines.
The Campaign
We’ll chat through your needs and what you’d like to promote in your business. From there, I’ll craft a bespoke campaign strategy and write an entire campaign that takes your audience from “you sell something?” to “OMG I NEED to have it!”
The Consistent
We’ll talk through your business’s needs for a consistent newsletter. Does that include a special campaign? A monthly newsletter? Multiple campaigns? For several months or a whole year?
Expertise include:
Copywriting
Email marketing campaigns, from discovery to doorstep
Nurture campaigns
Content strategy
Content development
Blog + Article writing
Website strategy